Managed Services Portal

FiberMedia Meets NY Metro Area Demands With Latest Colocation Expansion of 30,000 sq ft

NY Metro stands far apart from the story of the global economic landscape.  The demand in the NY Metro area continues to escalate relentlessly.  Studies and research continues to reflect that the pace of  the growing need for colocation space doesn’t show signs of waning anytime soon.

The FiberMedia Group is meeting the growing demands for data center space in the NY Metro area by expanding their flagship Secaucus, NJ facility.  Taking over the first floor of the building, they are creating over 30,000 square feet of customer colocation real estate.  This is a 100% increase over their current offering.

Who are they going after?  The demands in Financial Services, Healthcare, Information Technology and Content & Media providers continues to grow, and we hear that a number of companies already have their sites on the new space.

What can new clients expect?  The same great service along with 15,000 square feet of fully air conditioned high-powered density space that FiberMedia’s engineers and team are ready to custom design to support client’s cloud and managed service needs.  Business continuity was at the forefront of this expansion, with the facility’s capabilities of offering six layers of security.

And because the demand continues to grow…  FiberMedia let us know that they have future plans to continue growing their Secaucus Location.  They are eyeing taking over the entire 2nd floor of the building.  This space acquisition will add another 34,000 square feet, which would increase this locations’ square footage to over 80,000 square feet.

FiberMedia’s expansion plans are not limited to Secaucus NJ.  Customers will be able to resource the colocation space they need in any one of their five data centers throughout the region, and they aren’t stopping there.

Is your company looking for a data center service provider with flexibility, capability and understanding the needs of your growing business?  Contact saleshelp@fibermedia.net today.  Your NY Metro infrastructure solution partner starts here.

Healthcare IT costs in NJ 25% less than NYC

Healthcare IT is a $2.6 trillion services industry.  One of the key drivers, cited by The Boyd Reports ‘Healthcare Services Industry:  A Comparative Cost Analysis for Information Assurance Operations,‘ is security.  Other key factors include capital spending and site selection as key considerations for companies within the healthcare services industry.  The study recently published by Boyd, a company that provides independent site selection counsel to leading U.S. and overseas corporations, explores the healthcare data security center costs across 50 U.S. cities.  The report explores the total operating costs for each city and breaks these operational costs down.  For instance, New York City, which is ranked the most expensive city to operate a Healthcare data center, could cost companies over $31.6 million.  Calculations include labor costs, power, property and sales tax, HVAC costs and travel (to and from).  This figure, compared to the study’s lowest cost city, Sioux Falls, SD comes in at just over $17 million for the same considerations.  Is a NYC address worth more than double the cost of the nation’s lowest cost healthcare IT facility location?

If you need a NYC Metro address, it’s much easier to find a facility within close proximity at a substantial cost savings.  According to the Boyd report, Newark, NJ facilities will cost you comparatively just $24.6 M.  Only minutes away from the mid-town madness of Manhattan, companies can save nearly $8 million dollars a year.  Furthermore, with major data center facilities located throughout N. NJ – including FiberMedia’s marquee data center in Secaucus, NJ – the ability to shave a few more dollars can certainly be realized.  The cost savings compared to NYC is not so much the cost of labor (just a few thousand dollars each year) but substantial cost savings for power and electricity, amortization, sales tax, HVAC, travel and more.  And when you consider that an IT facility requires immense security, accessibility and should be built with multiple power feeds and providers – the options in NJ are certainly more attractive.  These factors and more are what differentiates FiberMedia from the rest of the providers.

FiberMedia’s experience in designing, building and managing facilities throughout the NY Tri-State area provides company’s access to immeasurable knowledge harnessed in its executive team.  The company consults with its customers on a variety of issues – standard concerns such as security, connectivity and power costs are always addressed, but disaster recovery, business continuity, managed solutions, and proximity are other key items that are painstakingly reviewed with clients as they assess their needs.  FiberMedia’s dedication to customer satisfaction is realized in the company’s flexible approach to implementing the right level of service.  In an industry where Healthcare IT costs can double from one state to another, FiberMedia knows the importance of understanding and designing a solution that will meet a company’s needs today, with the ability to grow into it tomorrow.  Too many companies are sold on what they will need five years from now, but businesses may or may not grow into the projected estimates.  It’s important to consider your needs for today, implement a scalable solution that is flexible enough to grow with your company.  Consider on-demand solutions like public or private cloud offerings such as FiberMedia’ FlexCloud or other pay as you grow services that can help you meet your goals today – and tomorrow.

For more information about FiberMedia’s Flex-Cloud, Pay-as-you-Grow services or its data center solutions in Secaucus, Newark NJ; NYC, Brooklyn, Chappaqua, NY; or Cleveland, OH contact saleshelp@fibermedia.net.

Low-Latency Advantage Characterizes Fundamental Change

There’s low latency, as any business model would appreciate, and then there’s ultra-low latency as in the financial markets environment. Microseconds in latency can quickly make the difference in millions of dollars lost or won, especially where high-frequency trading techniques are engaged. In other words, we’re talking 100 times faster than it takes for a human to blink..

Exchanges continue to upgrade their systems and slash the time it takes to accept and handle orders. Traders, fund managers and other liquidity houses have taken aggressive steps by colocating computer systems in close proximity to the exchanges to further ring-out latency issues.

Joel Hasbrouck and Gideon Saar examined the issue of microsecond latency in a paper entitled, “Low-Latency Trading,” (October 2010), in which they completed a comprehensive study on the influence of low-latency traders in the market environment. They established latency as the sum of three components: The time it takes for information to reach the trader, the time it takes for the trader’s algorithms to analyze the information, and the time it takes for the generated action to reach the exchange and get implemented. However, this metric is typically measured as the processing delay from the entry of the order (vendor’s computer) to the transmission of an acknowledgment (from the vendor’s computer).

A wealth of statistical information was presented, illustrating the interaction of traders and the microsecond environment. And while their activity aggregates to affect characteristics of the financial markets like the short term volatility of stocks, the total price impact of trades, and the depth of the market – details on the methodologies used to support the ultra low-latency strategies were also discussed.

The researchers utilized NASDAQ order-level data in the study, where they established two core types of activities in the microsecond environment: one by traders who respond to market events, and the other by traders that operate according to a schedule (ie., accessing the market every second) in a time series of market activity – based on wall-clock time.

Drivers of Fundamental Change in the Way the Equities Market Operates Today

Automated trading systems utilized by various organizations are designed to access the market on a per second basis of clock-time periods. These periodicities, as they are referred to in the study, demonstrate the impact of different algorithms – usually used by buy-side managers to minimize trading costs. The interaction drives intense episodes of order submissions and cancellations of limit orders, though they start and stop abruptly..

Much low-latency activity is also driven by traders that respond to market events. Electronic market making firms and statistical arbitrage operations in hedge funds for example, impact the market with high frequency episodes.

While these types of activity can be generally perceived as “scary” in some instances, the bigger picture conclusions of Hasbrouck and Saar showed evidence that increased low-latency activity improves market quality in the form of liquidity, smoothing short-term volatility. After all,the new market reality is based in algorithms, interacting with other algorithms. Further, the study also did not support thoughts that conventional measures of liquidity, typically familiar to long-term investors, have worsened in light of the millisecond pace.

The Old-School Analogy

Authors Hasbrouck and Saar referenced the days of lighter technology, and the old floor-based exchanges in an interesting analogy to the speed advantage presented through today’s low-latency methodologies.. The NYSE for example, was once a physically finite space, where would-be traders could buy a membership, and gain direct access to the market. This presence “on the floor” gave traders a timing advantage, as off-floor traders encountered delays in executing orders.

Fast forward to today’s environment – the exchange is simply a computer server. The new floor – is the physically compact rack on which the server sits. In other words, by paying a fee traders rent a slot for their computers next to the exchange‘s server, or colocating as the practice is termed. This design gives the traders a timing advantage as colocation minimizes the time it takes to receive and analyze information from the exchange (via direct data feeds) and issue orders back to the exchange. Meanwhile, other traders off the co-located environment face more traditional network delays.

The Real Economic Cost Of A Delay

Consider the frequent potential of a single, randomly timed market event – such as an announcement by a key market player… Opportunities can be captured by a first-mover that takes a long or short position against other traders lagging in awareness…Microsecond response can represent the difference in millions of dollars over the course of numerous opportunities presented. Of course, ongoing daily imbalances of supply and demand created within the market itself can also present profitable opportunities to traders that are fast enough to respond.

FiberMedia Group’s Financial Services Practice has excelled in providing virtual and physical infrastructure solutions to capital markets customers. Our Secaucus data center is strategically located and provides micro-second delivery to the U.S. capital markets. This combined with our VMWare based private cloud platform for the financial community provide numerous options for the buy and sell side community.

Visit www.fibermedia.net for more information on our financial industry solutions.

Forbes – Small Business Profile of FiberMedia Group

Michael Bucheit, CEO of FiberMedia Group speaks with Forbes about the company’s six data centers, managed infrastructure solutions, cloud solutions and more.  Listen to this two-minute video to learn more about the evolution of FiberMedia.

FiberMedia’s Michael Bucheit to Discuss Trends in Data Center Space with Industry Leaders

FiberMedia Group will be one of the companies participationg at today’s DatacenterDynamics Conference, on the CONVERGED Panel, “Is Engineering Flexible Enough to Cope with Future IT Demands?” with fellow industry leaders Stephen Worn, DatacenterDynamics as moderator, Dean Nelson, eBay, Kfir Godrich, HP Technology Services, James Kennedy, RagingWire Enterprise Solutions, Inc.

Here are some of the questions these industry tastemakers be asking. Have we reached a point in the evolution of the data center industry where facilities cost escalation compared to IT hardware costs is unsustainable? This panel will discuss whether engineering is innovating quickly enough to meet future enterprise IT demands, can modularity [in its many form] deliver this, and what does the future hold for traditional data center builds?

FiberMedia’s Engineering and Executive team, including Michael Bucheit  and Chris Baldwin, Sr. VP Engineering and Operations are the ideal candidates to respond, because FiberMedia Group creates customized data center solutions for it’s customers.  With growing space and capabilities, FiberMedia Group offers sustainable solutions, cost-effective pricing and delivers custom builds for its clients.  With a variety of high priority customers in the Financial Services, Healthcare, Information Technolgy, Content and other sectors moving a high level of information across a number of platforms, the FiberMedia team are experts in asking in depth questions about the future of the data center industry.

Find out more at 4:50pm – 5:30pm today at DatacenterDynamics Converged at the Marriot Marquis in NYC, today, March 13th, 2012.  This industry networking event pulls together the people, processes and technology necessary to execute a world class data center strategy under one roof.

FiberMedia experiences significant growth in 2011; emphasis on private cloud

Original Post Published by Tier 1 Research and written by Michael Levy, posts by Tier 1 Research are available through subscription only

If you missed the write-up by Michael Levy, Research Analyst for Tier 1 Research – please read on:

Colocation, managed services and business continuity/disaster recovery (BCDR) provider FiberMedia Group had a successful year in 2011, having experienced a 43% increase in sales. An impressive 80% of sales revenue was attributed to new business. The company’s VMware-based private cloud platform that was launched in April proved successful, accounting for 20% of 2011 revenue. Managed services (including BCDR) accounted for 30% and the remaining 50% is attributed to colocation.

Also in 2011, FiberMedia doubled the size of its New York sales team and brought Christopher Baldwin on board as senior vice president of operations and engineering. FiberMedia believes its success in 2011 was largely the result of its new management strategy implemented by the Stephens Group, which made a major equity investment in FiberMedia.

Facilities overview

FiberMedia operates six datacenters. The facilities offer a total datacenter footprint of 140,000 gross square feet with approximately 90,000 net sellable square feet. The company’s datacenter footprint includes facilities in Brooklyn, New York; Jersey City, New Jersey; New York; Chappaqua, New York; Secaucus, New Jersey; and Cleveland, Ohio. At the start of 2011, the company’s aggregate utilization was 30%; today it is close to 50%.

2012 outlook

FiberMedia’s primary goal is to build value by leveraging the capacity at its disposal. The company believes the most important vehicle toward doing so will be its private cloud platform. By 2013, FiberMedia expects cloud services to account for 30% of the company’s yearly revenue. As of now, the provider has no intentions to build new facilities, but is open to entering new markets, domestic and abroad, upon customer request. Basically, its charge is to fill its current assets conscientiously.

FiberMedia will also continue to enhance its ability to accommodate high-frequency trading operations and has disclosed that it is part of the ‘race to zero’ regarding the delivery of low-latency connectivity in the greater New York City market.

Emphasis on flexibility

FiberMedia has fashioned its service lineup in accordance with customer demand. The provider observed customers were discouraged by the rigidity of fixed contracts. In response, FiberMedia offers flexible power products that allow customers the ability to monitor and modify power as needed through its value-added portal.

FiberMedia strives to differentiate itself from the plethora of colocation providers in the New York City market by developing close relationships with customers and continually demonstrating flexibility. These dynamic relationships often result in added value to existing contracts. For instance, during Hurricane Irene, FiberMedia reconfigured a customer’s 100% physical datacenter environment in a flooded private datacenter in Wayne, New Jersey, to a 100% virtualized environment and migrated it to a FiberMedia datacenter in 24 hours. This rapid response was made possible by FiberMedia’s design, build and consulting division, which has been in business for 20 years. The division often works with customers’ private IT infrastructure and frequently migrates customers’ workloads into FiberMedia facilities, resulting in additional colocation and managed services revenue.

Customers and competition

FiberMedia has significant customers from the health care, media, telecom and financial services industries. The company’s largest customer win in 2011 was a major media company. The provider has also fared well with hospitals and hedge funds in its Chappaqua facility. FiberMedia’s management team has considerable experience in the financial services sector and considers this vertical its strongest focus.

FiberMedia competes not only with the plethora of colocation providers based in the greater New York City market, but also with managed hosting and private cloud providers. Tier1 Research identified 57 datacenter providers in New York, offering approximately 2,983,597 square feet. New York has nine of the top 10 North American datacenter providers, including Equinix, Digital Realty Trust, Savvis, SunGard, DuPont Fabros, AT&T, Terremark, Level 3 Communications and CoreSite.

The company definitely faces major competitive pressure from all ends; however, it manages to win significant business by pushing blended offerings. FiberMedia fares much better vying for business that requires a mix of colocation and managed services than plain vanilla colocation.

T1R take

How FiberMedia fills its assets will be key in coming months. T1R expects to see the provider win highly services-oriented contracts. After observing the success of its new private cloud platform, we recommend that the company expand its cloud stack, first by building a public cloud that its clients may leverage for test and development and during peak usage. It seems that FiberMedia is holding out for high-margin revenue, which is illustrated by its emphasis on blended offerings. We therefore do not expect a new build from the provider for at least another year; however, we do predict its healthy revenue gr

Entrepreneur Challenges, Subject of Forbes Roundtable

It’s been rough on the minds of Entrepreneurs – say for the last few years.  Finding capital, finding sales growth, economic turmoil, uncertainty… then late 2011, the US economy started showing signs of increasing confidence, putting would be entrepreneurs in a better position.

At the same time, consider that it is a political year.  Upbeat forecasts can easily get lost in the doom and gloom of media attention that typically trend in a Presidential election year.  It’s been said that politicians don’t get elected unless they can convince people that things are going badly.. Perhaps this explains research studies that demonstrate election years as generally unfavorable for business.  The entrepreneur really has to overcome the negative focus and rhetoric, as well as prevailing thoughts of world economic turmoil and uncertainty.

With that said, Forbes sponsors an event geared towards the challenges facing entrepreneurs. CEOs, Owners, Managing Directors and General Managers at small and mid-size companies (over 1M in sales), “The Forbes Small Business and Entrepreneurs Roundtable”. The event is an exclusive gathering of entrepreneurs in the New York Metro area who will share their thoughts and insights into the challenges faced as they launched new businesses.

Michael Bucheit, CEO of FiberMedia Group, has been selected to participate, bringing his insights as the business leader of a high growth data center provider with five mission-critical facilities in the New York region. Mr. Bucheit commented, “There are tremendous challenges my team faces every day to ensure that our customer’s critical IT systems can perform at their optimum levels 24/7/365.  This is a great forum to share some of the insights and lessons learned serving leading tri-state companies in fast growing industries such as financial services, healthcare, media and IT.”

Various issues of particular concern to growing businesses including technology, staffing, financing, tax regulations and more will be discussed, and how these challenges  can be overcome with rapid strategies to accelerate growth. Forbes Publisher Rich Karlgaard will lead the group.  Karlgaard is also set to share his own entrepreneurial insights as co-founder of Upside Magazine and as angel investor.

The Forbes Small Business and Entrepreneurs Roundtable takes place on Wednesday, February 22nd, 2012 at the newly renovated Forbes Galleries located at 60 Fifth Ave., corner of 12th Street in New York City.  The meeting will run from 6:30pm-8:30pm. Food and drinks will be served. The event is FREE.  Space is limited. Requests to attend this COMPLIMENTARY event should be sent to AENGEL@FORBES.COM. For more information on FiberMedia, please visit www.fibermedia.net.

FiberMedia Group has a Banner Year in 2011, 2012 Set For Further Growth

2011 was a banner year for FiberMedia Group. The company grew 43% and was the best year the company has ever had.  With new ownership and a proven management team, the company has launched new products, made vast improvements to its data center facilities – including 2N capabilities – and expanded their footprint throughout the New York metro area.

One of the company’s achievements in 2011 was the launch of its private cloud platform.  The platform leverages a network five data centers located throughout the New York Metro market and a sixth that’s located in Cleveland, OH.  FiberMedia’s flagship facility, located in Secaucus, NJ, boasts tons of power, fiber right of way and is one of the lowest latency connections to the financial exchange located in Secaucus.

One of their keys to success in 2011 is their flexibility showcased through their Flex Power and Flex Cloud service solutions.  The company understands the requirements of its customers and helps them plan around their growth with everything from space, power, and the design of virtual and private environments.  The team of experts provides a consultative approach to helping companies transform their IT and network environments into a more efficient and reliable solution.  This is truly FiberMedia’s value-added differentiator.

The company’s CEO, Michael Bucheit, has observed the market maturing over the past year.  Enterprise businesses are experiencing power issues, forcing them to virtualize environments and seek outsourced partners.  This is a different approach to what they have done in the past.  It’s no longer a build it mentality – but a seek the right partner solution.  The maturity of the enterprise markets is indicated by the move from a CAPEX to an OPEX mentality.

What’s next for FiberMedia?  2012 will expand and upgrade their facilities, add more power capabilities and offer greater opportunities for enterprise businesses in the financial, healthcare and media industries to leverage the resources it offers.  2012 is set to be another banner year for FiberMedia as it sets its sight on an international expansion through its cloud platform, which provides flexible, on-demand resources for growing businesses.

There are plenty of opportunities for FiberMedia to provide the right support to businesses that need reliable solutions in the New York metro market.  Their team of industry-proven professionals is only a call away.  To tap into this knowledge-base call us 855.808.3300 or email info@fibermedia.net for a consultative experience that will help you transform your business.

Protect Your Business from the Unexpected

Business continuity – We know, it’s critical that your business is available to all of your customers, suppliers, regulators and all the other entities that count on you to stay open.  The success of your corporate business continuity program rests, in a large part, on the capabilities brought to bear to help successfully execute that program.

For your convenience, FiberMedia maintains basic IT infrastructure at every one of our secure facilities, including storage and backup systems for data migration, as well as typical Windows, Linux & Unix hardware for server migration requirements.  Coupled with our managed services suite, availability of bubble equipment allows our clients flexibility while migrating from an existing environment without impacting business and mitigating migration risks.  See our list of extensive resources we provide for you here.

Worried about Disaster Recovery? Don’t panic, we’ve got you and your data covered.  Of course, we hope you never need to test our broad skill set in dealing with unfortunate disaster recovery situations, but we know, that sometimes naturel and even man made events occur.  Fortunately, we’ve made preparations for just about anything that could arise for your business.  FiberMedia can cover your your  continuity and disaster recovery needs. FiberMedia offers the ability to deliver any, or all, of the four key elements (Power, Technology, Space, Connectivity) of business continuity services to get your business up and running through our flexible workgroup recovery options through any disaster.

Our six strategically selected facilities are your back up solution.  With us, your data is secure, you have hands on support 24/7, an on-demand infrastructure to handle back up and recovery needs and business continuity planning.  We’re here, we’ve got your backup.  For more info about how we’re ready to support your business’ data needs, contact us today at saleshelp@fibermedia.net or call us at 855-808-3300.

Six Reasons To Choose Cloud Networking in 2012

If cloud networking is in your 2012 business plan, FiberMedia Group’s affordable, comprehensive disaster and business continuity solutions are for you.

FiberMedia Group 2012 AdStill contemplating using an external data center for your needs? We know, making choices and upgrading your technology solutions for your business is a job unto itself. We’ll make it easy for you, here are six excellent reasons to partner with FiberMedia Group in 2012:

1. More Mobility

Your growing business can access information wherever you are. With the 2nd largest footprint in the NY Metro Area, we’ve got the real estate to manage your precious data, whether you’re in NYC or travling the world.

2. Increased Storage

Your business can store all the data it needs to, and there’s room to grow. Using our cloud networing solution means you can store a lot more data than on your private computer systems.

3. Flexibility

Cloud computing offers much more flexibility than past computing methods. You will be pleasantly surprised how your business will flourish and expand with cloud networking solutions from FiberMedia Group.

3. Highly Automated

Don’t worry about keeping software up to date, we have you covered. All of our data centers are up to date with the latest technology and software updates. We’re also on top of compatibility and stringent guidelines laid out by industries like financial services, content management, healthcare and others.

4. Your IT Team Can Shift Focus

No longer having to worry about constant server updates and other computing issues, your IT Team’s time will be free to concentrate on your business’ continued innovation and growth.

5. Reduced Cost

Cloud technology is paid incrementally, saving organizations money. With our new 3-Year Rate Lock program, there’s no better time to connect with us.

FiberMedia’s carrier neutral data centers support a full range of services including highly reliable colocation, private data center suites, business continuity office suites and managed services with access to network connectivity options from multiple providers. In addition, its Infrastructure-as-a-Service (IaaS) solutions enable cost-effective cloud networking solutions that provide virtualized bandwidth, colocation, storage and back-up facilities, on-demand.

Are your goals to be more productive and prosperous in 2012? Of course they are. Call FiberMedia today and make it happen tel: 201.453.5300. Oh and don’t forget to mention the 3-year rate lock to guarantee. Be prepared to see smiles on the faces of your IT Team and your CFO.

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